The BELAZ logo features a bold rendering of the brand name written in uppercase Latin letters. In 2023, the company introduced an updated visual identity, maintaining the logo’s powerful industrial look while making it more modern. The primary version of the logo is written in Latin script — this is the version seen prominently on the bodies of the company’s mining dump trucks. The letters are geometric, sans-serif, and emphasize stability and technology. The color palette typically includes blue or white on a contrasting background, highlighting the industrial character of the product. A Cyrillic version also exists but is mainly used for internal corporate purposes.
BELAZ (OJSC) is one of the world’s largest manufacturers of mining and specialized heavy equipment. Founded in 1948 in Zhodino, Belarus, the plant initially produced transport machinery. Since the early 1960s, the company has specialized in heavy-duty dump trucks. Today, BELAZ is a global leader in mining machinery, supplying dumpers with payload capacities ranging from 30 to 450 tons to dozens of countries. The company actively develops innovative technologies, including autonomous vehicles and electric mining equipment, and is one of Belarus’s largest industrial exporters.








