The BNP Paribas logo of the international banking group is designed as a combined mark consisting of a graphic symbol and the brand name. The graphic element is a green square featuring a gradient design with a volumetric button effect and visually softened inner edges. Inside the square, four white stars are arranged along an arc, creating a sense of circular movement. The star shapes appear stretched in motion, with the upper star resembling a flying swallow in its outline. Next to the graphic element, the brand name is placed in uppercase letters using a black sans-serif typeface. This combination of the graphic symbol and the wordmark is used as the primary version of the BNP Paribas logo.
BNP Paribas is one of the largest financial groups in Europe, formed in 2000 as a result of the merger between the French banks Banque Nationale de Paris and Paribas, whose histories date back to the 19th century. The group provides a wide range of financial services, including retail and corporate banking, investment operations, asset management, and insurance. BNP Paribas operates in many countries worldwide and serves individual clients, companies, and institutional investors, holding a significant position in the international banking system.
