Bojangles logo consists of the brand name in red with a wavy shape, which gives it a sense of dynamism and memorability. The name no longer includes the apostrophe that used to follow the “s” — this change was part of a 2020 rebranding. The letters are in a bold, rounded font, and a star appears above the “j”. The color and shape of the logo highlight the brand’s Southern roots and warm atmosphere, while the overall design remains simple and easy to read.
The company was founded in 1977 in Charlotte, North Carolina. From the very beginning, Bojangles positioned itself as a restaurant chain specializing in Southern U.S. cuisine, offering fried chicken, biscuits, and sweet tea. Over the years, the company significantly expanded its presence, opening hundreds of locations in various states. In 2020, Bojangles underwent a major rebranding, updating its logo, restaurant interiors, and packaging, while adopting the slogan “It’s Bo Time.” Today, the brand remains popular among those who appreciate traditional Southern recipes and home‑style cooking, maintaining its position in the fast‑food market with a distinctive regional flair.
