The logo of Bradesco, a Brazilian bank, consists of a graphic symbol and the brand name set in lowercase letters in the bank’s signature red color. The upper part of the symbol is formed by two intersecting crescent-shaped lines set at different angles. Below them are two broad vertical strokes with a single diagonal cut across their tops. The upper lines refer to the crown of a tree and convey the ideas of care and protection, while the lower lines represent its trunk and emphasize the bank’s commitment to customers of all sizes. One of the lines is also associated with the image of the celestial sphere above Brazil, while the other resembles the band bearing the motto “Order and Progress” on the Brazilian flag. The intersection of the lines represents connection, customer service, and customer relationships. The horizontal logo is the primary version, the vertical logo is used as a secondary version, and a white version is provided for dark backgrounds.
Banco Bradesco S.A. is a major Brazilian financial group founded on March 10, 1943, in the city of Marília, in the state of São Paulo, under the name Banco Brasileiro de Descontos. The name Bradesco is derived from elements of the bank’s original name. Today, the group provides banking services to individuals and businesses, issues cards, and offers loans, payment and investment products, asset management, insurance, and retirement solutions. Its headquarters are located in the city of Osasco. Technology has played an important role in Bradesco’s history: it was the first company in Latin America to acquire a computer, launched Brazil’s first credit card, and introduced the region’s first online banking service.
