The Bugatti logo is a strict horizontal inscription in uppercase letters set in a geometric sans-serif typeface. The word is rendered in black on a white background with no additional graphic elements. This typographic mark became the main logo in 2022, when the company abandoned the historic red oval emblem featuring the initials “EB” and 60 red dots around the perimeter. Although the letters “EB” no longer appear in the primary logo, they still serve as a monogram on branded merchandise and internal communications. This shift symbolizes a new era under Bugatti Rimac, while the updated typography maintains a connection to the brand’s legendary visual heritage.
Bugatti was founded by Ettore Bugatti in France in 1909 and quickly earned a reputation for producing some of the most innovative and fastest cars of its time. Historically, the brand became famous for both engineering brilliance and aesthetic design, creating vehicles that won races and impressed with their beauty. In the 21st century, Bugatti has become a symbol of ultra-luxury and engineering excellence with models like the Veyron and Chiron. In 2021, the company joined the Bugatti Rimac joint venture, combining the strengths of Rimac Group and Porsche. Today, the brand continues to build hypercars that combine cutting-edge technology, exceptional performance, and unique style, while preserving a deep connection to its history and heritage.
