The Charles Schwab logo, representing an investment and brokerage company, features white lettering inside a light blue square. In the primary version, the name is split across two lines: the word charles appears in lowercase letters in a slanted serif typeface, while SCHWAB is set in large upright uppercase serif letters. A compact square version is also used, showing only the name SCHWAB, split across two lines as SCH and WAB. The brand name comes from its founder, Charles Robert Schwab. An early brand mark consisted of black lettering on a white background, and in the early 2000s the company adopted the light blue square with white lettering that remains the basis of its visual identity.
The Charles Schwab Corporation is an American financial company whose history began in 1971 with the brokerage firm First Commander Corporation. In 1973, it was renamed Charles Schwab & Co., Inc. The company played a significant role in the growth of discount brokerage after fixed brokerage commissions were abolished in the United States in 1975, and later expanded into banking services, asset management, investment advisory services and online trading. In 2020, Schwab completed its acquisition of TD Ameritrade. Today, the company services tens of millions of brokerage accounts and manages more than $13 trillion in client assets. The Charles Schwab Corporation is headquartered in Westlake, Texas.
