The Dodge logo features a red three-pointed outline made of symmetrical arrows that spread outward from the center and have inward-rounded bases. This figure is accompanied by the word “DODGE” in a modern, straight font. Historically known as the Fratzog symbol, it was used by Dodge from 1962 to 1981. Its return was officially announced in 2021 to mark a new era of the brand focused on electric vehicles. Since 2025, the logo appears on electric production models including the Dodge Charger Daytona and serves as the main visual element in branding, on the website, and in marketing materials. The previous logo version—a wordmark with two parallel red slashes—was used from the early 2010s and is still seen occasionally.
The Dodge brand was founded in 1900 by brothers John and Horace Dodge. The first cars under this name appeared in 1914, and since then, the brand has become known for reliable passenger and commercial vehicles. Dodge gained special fame with muscle cars and sports models like the Charger, Challenger, and Viper. For a long time, the brand was part of Chrysler and has been a member of the global Stellantis group since 2021. Today, Dodge is actively working on electrification while maintaining a focus on high performance and its signature aggressive style.








