The Drivee logo, belonging to a ride, taxi, and delivery ordering service, is designed as a combination of a graphic element and a text inscription. The graphic part of the logo consists of a bright green square with rounded corners, inside which a black line forms two closed loops in the shape of lowercase “e” letters. These loops are drawn as a single continuous stroke and in shape resemble a route or movement path, which is directly connected to the theme of trips. In the full version of the logo, the text “driv” is set in lowercase dark-colored sans-serif letters and is logically continued by the graphic “ee” sign, which completes the brand name and is also used as a standalone brand element. This composition is used in the service’s mobile application, brand identity, and on branded vehicles.
Drivee is a service launched in 2023 as a new brand after the inDriver service ceased operations on the Russian market. The project was created to continue the model of direct agreement on trip conditions, in which the user proposes a price and chooses a driver or courier without fixed tariffs. The service develops city and intercity trips as well as courier delivery and operates via a mobile application, focusing on direct interaction between participants of an order.











