The Dzen platform logo features a stylized four-pointed star with rounded petals intersecting symmetrically at the center. This graphic element first appeared in 2019 and became the service’s key visual symbol. In 2024, the logo was updated: the design became lighter and cleaner, with an emphasis on digital adaptability. The color palette shifted toward warm gray and anthracite tones, creating a neutral and comfortable visual impression. The platform’s name is now written simply as “Dzen,” without any mention of “Yandex,” which highlights the brand’s new independent identity.
Dzen is a Russian platform for personalized recommendations that includes articles, videos, and short posts. The project launched in 2015, and since 2022 it has belonged to VK. Today, Dzen is actively developing as a media platform and video service: users can watch short and long videos, subscribe to authors, leave reactions, and interact with content. The platform brings together millions of users and creators, offers monetization tools, and promotes content through an algorithmic recommendation feed, shaping a personalized media stream for each user.












