
The Dzen platform logo is a stylized four-point star with smooth rounded petals symmetrically intersecting at the center. First introduced in 2019, this graphic mark became the key visual symbol of the service. In 2024, the logo was refreshed: it became lighter and cleaner, with improved digital adaptability. The color palette shifted toward warm grays and anthracite tones, creating a neutral and comfortable visual background. The platform name is now written simply as “Dzen,” without the “Yandex” prefix, emphasizing the brand’s independent identity.
“Dzen” is a Russian personalized recommendation platform featuring articles, video content, and short posts. Launched in 2015 and acquired by VK in 2022, it has evolved into a full-fledged media and video service. Users can watch short and long videos, follow authors, react and interact with content. The platform connects millions of users and creators, offers monetization tools, and delivers algorithmic content feeds tailored to each person.













