The Eldorado logo was refreshed in 2018 as part of a major rebranding. The design became more modern and streamlined: the old plug icon was removed, and a lightning bolt was integrated into the stylized letter “Э” to symbolize the brand’s focus on electronics. The font was updated to a clean and legible typeface, while retaining brand recognition. The new logo adapts well to signage, digital formats, and mobile screens.
Eldorado was founded in 1994 and rapidly grew into one of Russia’s largest retailers of home appliances and electronics. In 2018, the brand merged with M.Video but continues to operate independently as a retail chain. Eldorado stores are present in hundreds of cities, and online sales are actively developing. The brand emphasizes affordability, attractive offers, and high-quality customer service, including delivery, pickup, loyalty programs, and installment purchasing.
