The Exeed logo features a sleek uppercase wordmark in a modern, condensed sans-serif font. Its key characteristics are minimalism and precise geometry, reflecting the brand’s technological and premium image. The primary logo color is rose-gold, with black, white, and silver variants used depending on the medium. There are no additional graphic elements or official symbolism. The logo was introduced in 2017 alongside the brand’s launch and has remained unchanged since then.
Exeed is a premium automotive brand from Chinese manufacturer Chery, aimed at international markets. It debuted at the 2017 Frankfurt Motor Show. The first model, the TX crossover, began the lineup, which later expanded to the TXL, LX, VX and electric models including the ES and E03. Exeed vehicles are built on Chery platforms with their own tuning and design, offering higher equipment levels. The brand exports to Europe, Russia, South America and other regions. Exeed emphasizes digital technologies, electrification and safety, with plans to reach over one million vehicles sold annually by 2030.








