
The Ferrari logo is a vertical shield featuring a black prancing horse on a yellow background. The top displays the Italian tricolor, and below is the word “Ferrari” in the brand’s signature font. The yellow color references Modena, the birthplace of Enzo Ferrari, while the prancing horse symbolizes strength, speed, and passion. This emblem was inspired by WWI pilot Francesco Baracca and became the company’s permanent badge in 1947. The design has remained almost unchanged, with only minor refinements to proportions, colors, and typography. The modern version stands out with crisp detailing and is instantly recognizable across all applications—from car bodies to branded accessories.
Ferrari is an Italian automaker founded by Enzo Ferrari in 1947. Before that, he led the Scuderia Ferrari racing team under Alfa Romeo branding. The first car under his own name was the V12‑powered Ferrari 125 S. Since then, the company has rapidly built a strong reputation in motorsport and among sports‑car enthusiasts. Ferrari has competed in Formula 1 for decades and holds a record number of victories and championships. Its production models combine high performance, distinctive Italian design, advanced technology, and an emotional driving experience. Today, Ferrari remains one of the world’s most prestigious brands, evolving its lineup with both classic petrol supercars and hybrid models.










