The Fidelity International logo, used by an international investment company, consists of a red square symbol and a wordmark. Inside the square is a white symbol shaped like the letter F and crossed by two horizontal lines. Next to the square is the dark blue Fidelity International name. In the word Fidelity, the initial F uses the same form with two horizontal lines, while INTERNATIONAL appears below in smaller uppercase letters with wider spacing. The entire wordmark is used in dark blue, with a white version also available for dark backgrounds. The basis of the current graphic symbol appeared in 2011, when the previous pyramid emblem was replaced by a new mark combining the letter F with a double horizontal line associated with currency symbols. At the time, the company operated under the name Fidelity Worldwide Investment. The brand later returned to the Fidelity International name while retaining this symbol as a key element of its visual identity.
Fidelity International is an international investment management group founded in Bermuda in 1969 as the international division of Fidelity Management & Research. In 1980, it became independent from the American company Fidelity Investments and continued operating as a privately held business. The company provides asset management, investment solutions, retirement products and platform services for individual investors, financial advisers, companies and institutional clients. Fidelity International serves around 2.5 million clients and operates in more than 25 locations worldwide. Its global headquarters has been located in Hamilton, Bermuda, since its founding.
