
Logo FILA, a sportswear and footwear brand, consists of the brand name rendered with lines of uniform thickness and smoothly rounded endings. The letter “F” is divided into two parts: the upper bar appears as a separate line, visually detached from the lower part of the letter. The “LA” combination is created as a single continuous form: the letter “A” resembles a triangle with an open bottom side, forming a recognizable graphic silhouette. A separate square pictogram containing the brand’s “F” inside a frame is used as an independent mark in the brand’s identity. The logo appears in several color variations: monochrome (black, white, or dark blue) and a colored version where the main lettering is in dark blue or white and the upper part of the “F” is highlighted in red.
FILA was founded in 1911 in the Italian town of Biella as a textile company and shifted to sportswear production in the 1970s, quickly gaining recognition through collaborations with professional tennis players. Today the brand belongs to FILA Holdings in South Korea and operates internationally, offering clothing, footwear, and accessories for sports and everyday wear. The company combines elements of its historical design with modern technological materials, maintaining a recognizable visual style and actively working in the segment of fashion and sports collaborations.










