
The Ford logo is a blue oval with a white calligraphic “Ford” inscription. The modern version was introduced in 2023: the chrome border and 3D effects were removed from the design. The logo became flat, with a deeper blue background and larger white lettering. These changes improved readability and digital adaptability while preserving the recognizable appearance used since 1927.
Ford Motor Company is an American automotive corporation founded in 1903 by Henry Ford. It was the first in the world to implement an industrial assembly line, making cars affordable for the mass market and changing the course of global industry.
Today, Ford is one of the largest automakers in the world with a global presence. The company produces passenger cars, SUVs, and commercial vehicles under the Ford and Lincoln brands. In recent years, Ford has actively invested in the development of electric vehicles (Mustang Mach‑E, F‑150 Lightning), autonomous driving technologies, connected services, and software. At the core of the brand’s strategy are sustainability, innovation, and adaptation to the demands of the digital age.










