
The Geely logo is a flat shield divided into six white panels on a light‑blue gradient background. Its minimalist design, free of depth and shadows, makes it versatile for digital use. The updated version was introduced in early 2023 as part of a refreshed visual identity. It continues the legacy design—retaining six segments and shield shape from the previous logo—but in a sleeker, more modern style. While there is no official deep symbolism, the company associates it with reliability, technological advancement, and forward motion. On vehicles, the logo is often used in monochrome versions—white, black, or silver.
Geely is a Chinese private automobile company founded in 1986, with vehicle production beginning in 1997. Headquartered in Hangzhou, Zhejiang province, Geely is now one of the largest automakers in China and is expanding globally. In 2010 it acquired Volvo Cars, owns Lotus, holds stakes in Smart and Daimler AG, and promotes its own brands Lynk & Co, Zeekr, and Geometry. The company heavily invests in electric and hybrid vehicle platforms, including CMA and SEA architectures, and produces over two million vehicles annually. Its strategic focus is on electrification, smart technologies, and autonomous driving. The new logo reflects this direction, emphasizing the brand’s digital maturity and global competitiveness.








