The GEICO logo, representing an American insurance company, consists of the brand name in large, bold, uppercase sans-serif letters. The letters feature wide, straight strokes, rounded outer corners and narrow interior openings. The primary version is dark blue, while an all-white version is also available for use on dark backgrounds. Over the company’s history, its visual identity has evolved from early black-and-white designs and an eagle emblem to the blue wordmark used since the late 1970s. The green gecko, which first appeared in GEICO advertising in 1999 and became one of the brand’s principal symbols, is not part of the main logo.
GEICO (Government Employees Insurance Company) is a U.S. insurance company founded in 1936 by Leo and Lillian Goodwin. Its name means “insurance company for government employees” and reflects its original focus on insuring federal employees and military personnel. GEICO subsequently expanded its customer base and became one of the largest auto insurers in the country. The company also offers motorcycle and commercial vehicle insurance, along with other insurance products, including home insurance through partners. Direct sales of insurance policies to customers became the foundation of its business, initially without intermediaries and later also by telephone and online. GEICO has been wholly owned by Berkshire Hathaway since 1996. In June 2026, the company relocated its headquarters to downtown Bethesda, Maryland.
Official company website www.geico.com
