The Gitzo logo — manufacturer of tripods and accessories for photo and video production — consists of the brand name written in uppercase Latin letters using a sans-serif font with precise proportions and geometrically balanced lines. The inscription is placed inside a large black square with a thin white outline, emphasizing the strict and technical nature of the corporate style. In some cases, a separate wordmark without background is used, applied on packaging, documentation, and digital materials. The current version of the logo retains continuity with earlier versions, featuring more precise typography and a minimalist composition.
Gitzo was founded in 1917 in France by engineer Arséne Gitzhoven and originally produced cameras, shutters, and film holders. In the 1950s, the company focused on manufacturing tripods, becoming one of the first in Europe to offer professional supports for photo and film production. Since 1992, the brand has been part of the international Videndum plc group (formerly Vitec) and is known for its lightweight and durable carbon tripods, tripod heads, and premium accessories. Gitzo products are highly valued by photographers and videographers around the world for their reliability, precision, and durability.
