The logo of the Gulliver supermarket chain is in Cyrillic: a bold “Гулливер” (Gulliver) in white letters on a bright orange background. In front of the name, there is a stylized symbol — a combination of a shopping cart and the letter “Г” in orange‑yellow tones, immediately indicating the retail nature of the brand. The font is simple and sans‑serif, conveying friendliness and modernity, while the bright background makes the logo visible and recognizable in a shopping environment. This design is used on store facades, signs, price tags and promotional materials — it is firmly associated with everyday shopping.
The Gulliver supermarket chain started operating in Ulyanovsk in 2002 and gradually grew into a major regional company, with more than 75 stores in the Ulyanovsk, Saratov, Samara regions and Novo-Ulyanovsk. The company’s business is built around fresh products, in‑house bakery and ready meals — many stores have culinary workshops and mini‑bakeries. Besides traditional retail, Gulliver also develops online orders and delivery, as well as a loyalty program with the “Chudo‑Card”. The strategy is based on convenient locations, around‑the‑clock operation of some outlets, and the desire to be “close to home”, providing customers with quality, fresh products.
