
The Heineken Original Lager beer logo is designed as a complex brand mark combining a text name and graphic elements. At the center of the composition is the brand name rendered in white lettering in a proprietary typeface with bold serifs. Above the lettering is a red five-pointed star with a white outline, with the inscription “EST. 1873” placed on either side, indicating the year the brand was founded. The text element is set on a dark green ribbon panel designed in the form of a traditional banner with a silver-gray outline. In the lower part of the logo, a linear graphic depiction of hop cones is used, emphasizing the beer identity of the brand. The primary colors of the logo are the signature green, white, red, and silver-gray tones. This version of the logo is used on packaging, bottles, cans, glasses, and advertising materials specifically related to Heineken Original Lager beer.
Heineken Original Lager is the flagship pale beer of the Heineken brand, whose history dates back to 1873 with the founding of the brewery in Amsterdam. The brand is owned by the Dutch group Heineken N.V. and holds a key position in its product portfolio. Heineken Original Lager is produced and distributed in various countries worldwide in compliance with unified recipe standards and visual identity, ensuring strong international brand recognition.












