The Hyundai logo features a stylized, slanted letter “H” enclosed in an oval. This shape represents a handshake between the company and the customer, symbolizing trust and partnership. The oval frame reflects the brand’s global reach. The current design was introduced in the late 1990s and remains in use to this day, even after a shift to a flat, graphic style in digital media. The brand palette includes dark blue (Hyundai Blue), as well as black, white, and silver-gray depending on the context. A flat version is used on websites and in advertising, while three-dimensional metal emblems continue to appear on vehicles.
Hyundai is a South Korean automaker founded in 1967. Since the 2000s, the brand has invested heavily in its own technologies, design, and build quality, becoming one of the largest car manufacturers in the world. Hyundai produces passenger cars, crossovers, electric vehicles, and hydrogen-powered models, and is also developing autonomous driving systems. The company owns the Genesis brand and is part of the Hyundai Motor Group alongside Kia. Hyundai vehicles are exported to more than 190 countries—including Europe, the USA, and Asia—and its production facilities are located on multiple continents.
