
The Infiniti brand logo is designed as an oval shape with two converging lines forming a point at its center. This element symbolizes a road stretching toward the horizon and reflects the brand’s philosophy—striving for infinite progress and forward movement. Since the company’s founding in 1989, the logo has remained almost unchanged, but in 2023 it received an update: the lines became slightly thinner and more precise, and the “INFINITI” lettering adopted a more modern font with increased letter spacing. The new design emphasizes minimalism aesthetics and the Japanese concept of spatial harmony, making the logo more balanced and premium.
Infiniti is the premium division of the Japanese automaker Nissan, created in 1989 to compete with luxury brands in international markets. The brand name references the English word “infinity,” symbolizing endless possibilities and innovation. The company produces business and premium class vehicles, including crossovers, sedans, and electric cars. Its main markets are the USA, Canada, China, the Middle East, and Europe. Infiniti actively introduces advanced technologies in safety, comfort, and design. Its vehicles are developed with the involvement of global design centers and manufactured at plants in Japan, the USA, China, and Mexico.








