The International logo features a rhombus containing a vertical line symbolizing movement or a road in perspective. To the right of the emblem is the brand name, set in a clean sans-serif typeface with precise proportions. The text appears on a single line and aligns visually with the geometry of the rhombus, forming a balanced composition. The entire structure is executed in a flat, single-color style without shadows or gradients, emphasizing a modern visual identity that ensures clarity in both digital and print formats. The current version of the logo was introduced in October 2024 as part of a complete rebranding, retaining the rhombus shape as a nod to the brand’s visual heritage.
International Motors (known as Navistar International until 2024) is an American manufacturer of trucks, buses, and powertrains with roots going back to International Harvester, founded in 1902. After splitting from Harvester in 1986 and becoming Navistar, the brand underwent multiple technological and structural transformations. In 2021, it joined the Traton Group (Volkswagen AG), and in 2024, the company officially reverted to the International name. Today, International Motors offers a wide range of commercial transport solutions and services, with a strong focus on digital support, telematics, and emerging technologies.
