
The Jetour logo is a simple uppercase wordmark in a modern sans-serif font. Its strict geometric forms convey a sense of confidence and technological character. As part of its refreshed visual identity, a secondary “JT” symbol is also used — a compact emblem applied on hoods, keys, digital interfaces, and other media. The logo typically appears in black, white, or gray, offering versatility and a premium look. The updated version was officially introduced on July 26, 2022, and draws inspiration from the Chinese character 行, symbolizing movement and travel.
Jetour is an automotive brand launched by Chery in 2018 for domestic and international markets. Its name combines “Jet” and “Tour,” reflecting the idea of dynamic and comfortable travel. The brand focuses on producing modern crossovers and SUVs with high equipment levels at accessible prices. The lineup includes models like X70, X90, Dashing, Traveller, and others, available in gasoline and hybrid versions. Vehicles are built on Chery platforms with bespoke tuning of chassis, interfaces, and driver assistance systems. Jetour actively expands exports, targeting markets in Russia, the Middle East, Southeast Asia, and Latin America. The brand emphasizes comfortable travel, digital technologies, and building a next-generation mobility ecosystem.










