
The Jio logo, the brand of Reliance’s mobile operator and digital services, is designed as a circular mark with the white “Jio” lettering. Inside the solid-colored circle are large letters with rounded shapes and a uniform stroke weight, so the mark reads well as an app icon. In the brand identity, versions are allowed where the circle’s background color changes while the white lettering remains. This is done to use the logo flexibly across different communication materials and product scenarios, and to maintain contrast on different backgrounds and media. The name Jio has been explained as a word meaning “to live”, and it is commonly used together with the “Digital Life” idea.
Reliance Jio Infocomm Limited (Jio brand) is an Indian telecommunications company of the Reliance Industries group, positioning itself as a leading digital services provider in India and serving more than 500 million subscribers. Jio develops mobile connectivity and data services, including 4G and 5G networks, as well as fiber broadband and home services. In parallel, the company builds an ecosystem of digital apps and services for everyday use and develops offerings for businesses, including connectivity, access, and infrastructure solutions. Jio’s mass-market services were launched in September 2016, and since then the brand has become one of the largest players in India’s communications market.









