
The JPMorgan logo of the investment and commercial bank is designed as a wordmark and consists of the brand name written in the form J.P.Morgan. The text is set in a serif typeface with clearly defined classical typography and well-balanced letter proportions. Dots are used after the initials J and P, emphasizing the historical origin of the name. In the current version, the logo is primarily used in dark brown, as well as in black or white depending on the background. There are no graphic symbols or additional elements in the composition—the logo is purely typographic and is used in banking products, official documents, digital services, and corporate communications.
J.P. Morgan is one of the oldest and most influential financial brands in U.S. history, tracing its origins to the banking house J.P. Morgan & Co., founded in the late 19th century by financier John Pierpont Morgan. The J.P. Morgan brand is associated with investment banking, asset management, and corporate and private banking services. Today, it operates as a key division of JPMorgan Chase & Co., retaining its historic name and reputation as one of the symbols of the global financial system.














