The KakaoBank logo, used by the South Korean online bank, features a dark gray symbol shaped like a bold silhouette of the letter B with a narrow rectangular slit in the center, resembling a piggy bank slot, together with the one-word “kakaobank” wordmark. In this lettering, the “kakao” part follows the signature styling of the main Kakao brand, while the word “bank” is set in a bolder typeface. The symbol itself is described as a combination of the “B” from bank and the “I” in the center, meaning “a bank with me at its center.” In the brand’s visual identity, yellow serves as the recognizable background color, while the logo itself is used in dark gray, black, or white.
KakaoBank Corp. was founded on January 22, 2016, and launched its full banking service on July 27, 2017, after obtaining a license to operate as an internet-only bank in South Korea. In June 2020, the company changed its name from KakaoBank of Korea Corp. to KakaoBank Corp., and in August 2021 it was listed on the KOSPI. The bank operates as a fully digital financial platform built around a mobile app, offering accounts, transfers, cards, loans, deposits, and other everyday banking tools without a traditional branch network. Over time, KakaoBank expanded its services beyond basic operations by adding comparison services, lending products, and other tools for day-to-day personal finance management, making the brand one of the most prominent players in South Korea’s digital banking market.
