
The logo of Kari, a footwear and accessories retail chain, includes a signature graphic mark that resembles a map pin shape with a large circular cutout and a smooth descending curve. The cutout repeats the outline of the “r” element from the Kari wordmark, making the graphic sign part of the brand’s visual system and allowing it to be used as an independent symbol. The wordmark “kari” is written in lowercase sans-serif letters, with the letters “r” and “i” connected by a shared dot above the “i,” forming a single visual node. The logo is presented in the brand’s dark pink color.
Kari is a Russian retail chain; its legal entity is OOO “Kari” (a Russian limited liability company), founded in 2012 and specializing in the sale of footwear, bags, accessories, and children’s goods. The company develops its own collections, partners with international manufacturers, and actively expands its online and offline channels. The chain’s stores operate in Russia and CIS countries, and the brand remains one of the most recognizable in the affordable footwear and accessories market.












