The logo of the Kaspi.kz digital ecosystem consists of a graphic symbol and the brand name. The symbol features two anthropomorphic figures, an adult and a child, holding hands against a circular background. The design is based on reinterpreted petroglyph motifs and represents the importance of human relationships, trust, and the willingness to help one another. The symbol is used both on its own and with the Kaspi.kz wordmark, set in a bold black sans-serif typeface. In the mobile app icon, a white circle containing red figures is placed on a coral-red square with rounded corners. The name Kaspi was introduced in 2008 when “Bank Caspian” was rebranded as Kaspi Bank, while the spelling Kaspi.kz incorporates Kazakhstan’s .kz country-code top-level domain.
Joint Stock Company Kaspi.kz is a Kazakhstani technology company developing an ecosystem of payment, marketplace, and fintech services around a single super app. In Kazakhstan, the super app brings together payments, e-commerce, grocery delivery, financial services, travel, classifieds, and government services. The company grew out of a banking business and gradually evolved into a platform connecting consumers and merchants. At the end of the first quarter of 2026, Kaspi.kz served more than 25 million consumers and around 900,000 merchants across Kazakhstan and Türkiye. The company’s depositary receipts have been traded on Nasdaq since January 2024, and the group holds a controlling stake in the Hepsiburada platform in Türkiye.
