The KG Mobility (KGM) logo is available in two versions. The main version consists of three uppercase letters “KGM” with a horizontally extended typeface. The letters “K” and “M” feature internal stylized serifs. This version is used in black or white for digital media and small sizes. The second version includes the full name “KG Mobility” in purple with a colored arrow above the text, composed of yellow and pink triangles. This version is used in print materials and advertising. The simplified “KGM” logo is used on the brand’s vehicles, integrated into the radiator grille and rear of the vehicles. The two versions exist to adapt to different media: the simplified logo is effective for product identification, while the colored version is for marketing materials.
KG Mobility is a South Korean automaker founded in 1954 and formerly known as SsangYong. Since 2023, it has been owned by the Indonesian corporation KG Group. The company specializes in SUVs, crossovers, and commercial vehicles, including the Torres, Korando, and Rexton models. Production is located in South Korea, and exports are focused on markets in Europe, Asia, and Latin America. After rebranding, the company retained its current vehicle lineup while accelerating the development of electric and hybrid technologies. A flexible identity system allows the logo to be adapted to different media and tasks.
