The Kubuś logo, for the Polish brand of juices, nectars, drinks and mousses for children, is built around a large red letter K with a white outline. In some versions, the mark is placed on a light-green background shape, whose form may differ depending on the logo variant. The name KUBUŚ is positioned vertically along the left side of the letter K, rotated from bottom to top and set in large red letters with a white outline. The letters have bold, rounded and playful forms, well suited to a children’s brand. The main color scheme is based on a combination of red, white and light green. The name Kubuś is connected with the Polish name Jakub and is a diminutive form of the name, close in meaning to “Kuba” or “little Jakub”.
Kubuś is a Polish brand of juices, nectars, drinks, water and fruit mousses owned by Maspex. For a long time, the brand was associated mainly with purée-style juices made from Masurian carrots and fruit, but today it includes a broader range of products for children. The lineup includes juices, nectars, drinks, water, purées and mousses, including products with no added sugar, preservatives, colorings or glucose-fructose syrup. Kubuś is considered a leader in the category of juices, nectars, drinks and mousses for children and infants in Poland, and is also present in Romania, Bulgaria, Hungary, Lithuania, Latvia, Czechia and Slovakia.
