The logo of La Banque Postale, a French bank, consists of the brand name and a graphic symbol. The name appears in broad uppercase letters arranged across three lines. Behind the lettering is a light blue “postal bird” symbol inherited from the visual identity of the La Poste group. The lettering partially overlaps the lower part of the symbol, combining both elements into a single composition. The symbol is formed by three elongated geometric shapes pointing to the right. In the primary version, the lettering is dark blue on a light background, while white lettering is used on dark backgrounds. During the 2022 visual identity update, the square frame was removed from the logo and the relative positioning of the emblem and lettering was changed. The name La Banque Postale translates from French as “The Postal Bank” and reflects the company’s origins in the financial services of La Poste.
La Banque Postale is a French bank established in 2006 from the financial services operations of the national postal operator La Poste and is part of the La Poste group. The company serves individuals, entrepreneurs, organizations, and the public sector, offering banking services, lending, insurance, savings and asset management, as well as financing for local authorities and public institutions. In 2020, the integration with CNP Assurances marked an important stage in the development of La Banque Postale as a banking and insurance group. Customers are served through digital channels and an extensive network of post offices across France.
