The Lacoste logo, used by the French sport-fashion clothing and footwear brand, in its current 2026 version consists of the brand wordmark and the signature crocodile. The name is set in large black letters with pronounced serifs, bringing the logo closer to the brand’s archival typography. The crocodile is placed to the right of the wordmark and faces right: it is green, with an open red mouth, a jagged outline along the back and tail, short legs, and triangular elements on the back and body. In the new visual system, the crocodile is also used more actively as a standalone mark: the red has become more noticeable, and the green has been adjusted closer to the brand’s historic shade. The symbol appeared thanks to René Lacoste’s nickname “The Crocodile,” which became associated with him in the tennis world in the 1920s, and the first drawing of the crocodile for Lacoste was created by Robert George. The logo can also be used in a single-color version, black or white, depending on the background.
Lacoste is a French brand founded in 1933 by tennis player René Lacoste and entrepreneur André Gillier. The company began with a cotton petit piqué polo shirt and became one of the first brands to place a logo on the outside of clothing. Over time, Lacoste grew from a tennis brand into an international label producing clothing, footwear, fragrances, eyewear, leather goods, watches, accessories, and home products. The brand preserves its connection with tennis, French style, and the image of the crocodile, while operating today as a global fashion company with collections for sports, everyday clothing, and the premium lifestyle segment.
