
The LADA logo features a stylized ancient boat—a light river vessel—rendered in a modern flat graphic style. Beside the emblem appears the brand name “LADA” in large uppercase letters set in a strict geometric typeface. This symbol has been in use since the early 1970s and reflects the brand’s connection to the Volga River, symbolizing movement, reliability, and stability. Despite evolving from a three-dimensional version to a more concise, flat, and digital design, the form of the emblem remains recognizable and effectively unchanged, emphasizing the brand’s continuity.
LADA is an automotive brand of the Russian car manufacturer AvtoVAZ, founded in 1966. The name “LADA” appeared in the early 1970s as an export version for foreign markets, as opposed to the domestic name “Zhiguli.” Today, the company produces a wide range of vehicles—from budget models to SUVs, including commercial variants. Following changes in ownership structure, including cooperation with Renault, the brand came under government control in 2022. LADA remains a key player in the Russian market, continuing to develop its model lineup and digital solutions.










