
The Land Rover logo features a horizontal oval with the words LAND ROVER in uppercase, italicized slightly to the right, framed by a double border. Its green background with white text historically highlights the brand’s connection to nature and off-road capability. The rounded oval symbolizes versatility and engineering resilience. The logo was updated in 2023 to a minimalist black-and-white design—no gradients or extra details—to meet modern digital standards. The name Land Rover literally means “land traveler” or “land wanderer,” originally the name of a model that evolved into the brand.
Land Rover emerged in post-war Britain in 1948 as a division of Rover, launching a versatile off-road vehicle inspired by the American Willys Jeep. Over the decades, the brand became synonymous with rugged off-road capability, earning a global reputation—from agriculture to exploration. Since 2008, Land Rover has been part of Jaguar Land Rover (JLR), owned by India’s Tata Motors. The current lineup includes Defender, Discovery and Range Rover, combining off-road prowess with premium technology, comfort, and electrification. The brand focuses on sustainability, modernizing its platforms for hybrid and full-electric models.










