
The Lixiang (Li Auto) logo is executed in a modern minimalist style and represents an abstract depiction of the Latin letters “L” and “I”. It consists of two simple geometric shapes: an inclined parallelogram and a rectangle, forming a symbol visually reminiscent of a wing or arrow pointing forward. This form symbolizes motion, technology, and a vision toward the future. The current version of the logo was unveiled in 2022 as part of a comprehensive brand refresh, including a new font for the Chinese name 理想, emphasizing brand coherence. The logo’s minimalist, clean design reflects Li Auto’s philosophy—simplicity, efficiency, and digital orientation.
Lixiang was founded in China in 2015 by entrepreneur Li Xiang and from the outset focused on developing smart electric vehicles with extended range. The brand name “理想” (Lǐxiǎng) means “ideal” or “dream” in Chinese, reflecting the company’s aim to create thoughtful and tech‑driven family vehicles. Their core specialization is extended‑range hybrid electric vehicles equipped with a gasoline generator, combining eco‑friendliness with convenient long‑distance driving. Li Auto actively develops its own digital platform, mobile service integration, and emphasizes comfort, safety, and innovation. The company is solidifying its leadership in the Chinese market and preparing for international expansion.












