
The Lotus logo is designed as a circular badge with a bright yellow background and a black, slightly rounded triangular shape in the center. At the top of this shape is a monogram composed of the intertwined letters A‑C‑B‑C (initials of the founder, Anthony Colin Bruce Chapman), and below it is the word LOTUS in a clean, sans-serif font, aligned horizontally. Since 2019, the emblem has been redesigned: the 3D and metallic effects were removed, and the logo became flat and visually lighter, while retaining its traditional elements and color scheme.
Lotus Cars was founded in the United Kingdom by engineer Colin Chapman in 1948 and quickly earned a reputation for producing lightweight and agile sports cars. The company played a major role in motorsport, especially in Formula One, where Team Lotus won seven world championships. Over the years, the brand changed ownership multiple times, including GM and Proton, and since 2017, it has been part of the Chinese group Geely. This has marked the beginning of a new era for the brand, focused on electrification, modern technologies, and expanding its global model lineup, including the electric hypercar Evija.










