The Maggi logo features a bright red drop-shaped form with the brand name in yellow lettering. This design, used since 2020, creates a modern and friendly visual identity while preserving the iconic color palette. The central element — the word “Maggi” on a red background — is framed by a softly rounded shape resembling a sticker or app icon. The logo’s history dates back to the late 19th century, when early versions featured cursive script and decorative elements that highlighted the natural quality of the products. Over the 20th century, the logo simplified and, from around 1987, adopted a lowercase style to emphasize accessibility. The current version reinforces brand identity and reflects a commitment to relevance while honoring tradition.
Maggi is an international brand specializing in seasonings, soups, noodles, and instant food products. Founded in 1886 by Swiss entrepreneur Julius Maggi to address workers’ nutrition, the brand launched its first bouillon cubes and liquid seasoning by the early 20th century. In 1947, Maggi was acquired by Nestlé, which catalyzed its global expansion. Today, Maggi products are available across Europe, Asia, Latin America, and beyond. The company adapts recipes to regional tastes, reduces salt, improves product formulations, and actively implements sustainable production practices.
