The Magnit Plus logo, for the loyalty program of the Russian retail chain Magnit, consists of a brand symbol and a wordmark. The symbol is designed as a red rounded outline with the Cyrillic letter “м” inside and a plus sign at the top right. In the text part, the words “магнит” and “плюс” are set in bold lowercase sans-serif letters, in red, with rounded forms and even stroke thickness. In the horizontal version, the name is placed on one line, while in the vertical version it is set on two lines next to the symbol. Depending on the background, the logo can be used in red or white. The name Magnit Plus is connected with the additional benefits that customers receive within the program.
Magnit Plus is the loyalty program of Magnit, one of the largest retail chains in Russia. The program was relaunched as a separate brand in 2024 and covers Magnit’s offline and online formats: convenience stores, supermarkets, health and beauty stores, pharmacies, delivery and other services. Program members can receive discounts, cashback in bonus points, personalized offers, coupons, prizes and redeem bonus points when making purchases. The Magnit Plus card is available in the app and as a physical card, while the Magnit Plus Premium subscription expands the program’s features and provides increased cashback.
