
The Maserati logo features a stylized trident, the brand’s central symbol since its inception in 1914. The current version, introduced in 2020, showcases a modern flat, single-color design without relief effects. The trident is rendered with balanced, rounded lines, accompanied by the brand name in its signature italic font. Inspired by Neptune’s statue in Bologna’s Piazza Maggiore — the city of the company’s founding — the logo has seen minimal changes, focused on simplifying the form and adapting it for digital use, all while retaining its recognizability and visual strength.
Maserati is an Italian premium sports car manufacturer founded in 1914 by the Maserati brothers in Bologna. Initially focused on racing cars, it introduced its first proprietary vehicle with the trident emblem in 1926. Over the decades, Maserati earned a reputation for crafting sporty and luxury automobiles. Today, as part of Stellantis, the brand offers models like the GranTurismo, Quattroporte, Levante, Grecale, and MC20 supercar. Maserati is actively expanding its electric vehicle lineup and emphasizing innovation while preserving its rich sporting and design heritage.










