The Maxim logo, for an international ride-hailing, taxi and delivery service, consists of the brand name written in lowercase letters. The wordmark is set in a bold black sans-serif typeface, with rounded letter shapes, uniform stroke thickness and fully rounded terminals. The letter “a” is highlighted in red and designed as a rounded marker with a circular inner opening and an extended lower right part. The same red element is used as a separate brand icon without the text.
Maxim is an international service for ordering rides, taxis, deliveries and other urban services. The history of the service began in 2003 in Russia, and later the project expanded to the international market and started operating in countries across Asia, Latin America, Africa and the CIS. Through the website and mobile app, users can order a ride, delivery, cargo transportation and additional services, while drivers and partners use separate apps and software solutions to work with orders. The service is available in more than 1000 cities, and the ordering app has been downloaded more than 120 million times.
