The Maybelline New York logo, a decorative cosmetics brand, is a typographic rendering of the name set in a strict sans-serif typeface. In the current version, a wordmark is used where the main name is written in uppercase letters, and the addition NEW YORK is placed below or to the right in a smaller size. The typography is built on clean straight lines and balanced proportions, without decorative elements. The logo is used mainly in monochrome — black or white — which ensures versatility when applied to packaging, advertising materials, digital interfaces, and retail equipment. The modern version of the logo was established as part of the brand identity unification after NEW YORK became a permanent part of the name and has since been used without significant changes, maintaining a stable visual structure.
Maybelline New York is an international cosmetics brand that is part of L’Oréal. The brand was founded in 1915 in the United States and initially specialized in eye makeup products. Over time, the range expanded significantly and today includes decorative cosmetics for the face, lips, and eyes, aimed at the mass market. Maybelline is positioned as an affordable brand with a focus on trends, urban aesthetics, and product practicality. The brand is present in dozens of countries, actively collaborates with makeup artists, and regularly обновляет product lines, maintaining a focus on a broad audience and commercial demand.













