The Mercado Pago logo, for the payment service in the Mercado Libre ecosystem, combines a handshake graphic mark with the written brand name. The main mark is a light blue oval with a dark blue outline, containing two white hands joined in a handshake. In the horizontal version, the mercado pago wordmark appears on the right in two lines, set in rounded lowercase dark blue letters. A vertical version is also used, with the mark placed above the inscription. The handshake connects Mercado Pago with the shared visual system of Mercado Libre and the idea of a deal between a buyer and a seller, while the word pago means “payment” in Spanish. The logo’s brand background is yellow, and the logo can also be used in a black-and-white version.
Mercado Pago is the fintech platform of Mercado Libre, the largest online commerce and financial services ecosystem in Latin America. The service is used for online and offline payments, QR code payments, transfers, digital accounts, payment acceptance for sellers, and other financial operations. Mercado Pago develops tools for individual users, entrepreneurs, and companies: payment solutions, seller services, credit products, and financial features within the Mercado Libre ecosystem. The name Mercado Pago can be understood as “payment market” or “payments market”, which reflects the role of the service as a payment and financial platform for buyers and businesses.
