
The Metro Cash & Carry logo consists of the brand name written in bold yellow capital letters METRO, placed on a dark blue rectangular background. The current version has been used since the early 2000s and remains unchanged internationally. It has a simple structure focused entirely on the recognizable name of the company without any additional elements or graphic symbols.
Metro Cash & Carry is an international wholesale trading network founded in 1964 in the German city of Mülheim an der Ruhr. The company operates in a cash and carry format — customers from the professional sector (restaurants, cafés, hotels, retail stores) select goods themselves, pay on-site, and transport them independently. Metro is part of Metro AG and operates under the Metro and Makro brands in over 30 countries. Over the years, the company has entered the global market, restructured its operations by separating its retail business, and fully focused on serving professional B2B clients.













