The logo of Mirinda soft drink features the brand name in green, written in a playful, slanted font with letters of varying sizes. Instead of a dot above the “i”, a small leaf reinforces the fruity essence. Behind the text is a large, outlined letter “M” drawn with wavy lines in a vibrant palette ranging from yellow and orange to pink and red, conveying freshness, motion, and energy. This logo was introduced in 2023 as part of a global visual identity refresh.
Mirinda is a fruit-flavored carbonated soft drink first developed in Spain in 1959 and owned by PepsiCo since 1970. The brand offers a wide variety of flavors—such as orange, strawberry, mango, and lime—tailored to regional preferences. Mirinda targets primarily a youthful audience and is associated with fun, bright emotions, and free expression.
