The Monetka store chain logo is designed as a green marker with rounded edges, resembling a map pin. Inside the marker is a circle containing a lowercase white letter “м”. Next to the icon is the name “монетка”, written in lowercase orange letters using a simple, readable font. This design makes the logo visually unified and easily recognizable on store facades, packaging, apps, and advertising materials. The current brand symbol was introduced after a redesign and emphasizes the local nature of the brand—convenience stores near home—as well as its affordability and simplicity.
Monetka is a Russian discount grocery store chain founded in 2001 in Yekaterinburg. The chain focuses on everyday consumer goods at affordable prices, targeting customers within walking distance. Stores are primarily located in the Ural, Siberian, and Volga federal districts. In 2023, the Monetka brand became part of the Lenta retail group, retaining its name and store format. The chain actively develops digital services, private labels, and self-service technologies. Today, over 3,000 stores operate under the brand in more than 20 regions of Russia.
