The logo of Moscow Taxi is based on the official geotag marker of the Moscow Transport system — a circular pointer with the letter “T” inside and a row of five squares beneath it that repeat the classic taxi “checker” pattern. This symbol is used in navigation, on licensed taxi vehicles, at parking stands, and in official materials of the Moscow Department of Transport. In the full horizontal version, the main Moscow Transport mark is placed on the left, the taxi icon with the “T” and checkers is centered, and the word “Taxi” appears on the right in the brand’s yellow color. Both versions are part of the unified visual identity of Moscow Transport developed during the navigation and transport branding update in 2018–2020.
Moscow Taxi represents the unified city brand for taxi transportation in Moscow and is part of the Moscow Transport system. The standards, visual identity, and rules for using the mark are managed by the Moscow Department of Transport and its subordinate organizations. The brand defines official requirements for vehicle livery, colors, markings, equipment, and operational rules for licensed carriers. It unites all licensed taxis operating in the capital, ensuring a consistent visual style and recognizability across the city.










