The NESCAFÉ logo, used by Nestlé’s international coffee brand, consists of the brand name set in large sans-serif letters. In the main version, the lettering is dark brown, while on a dark background it may also appear in white. The letter N is built with a long upper stroke that runs above the word and ends on the right in a red curved accent. This form is used on packaging, in advertising, and across digital media. The name NESCAFÉ combines the first three letters of the Nestlé surname with the word café. Over the decades, the look of the brand has changed, but the name NESCAFÉ itself has remained in use since the brand was launched in 1938.
NESCAFÉ is one of the leading coffee brands of the Swiss company Nestlé, launched on April 1, 1938, in Switzerland. The brand emerged after the development of instant coffee, a project Max Morgenthaler worked on when Nestlé was looking for a way to use large stocks of Brazilian coffee. Over time, NESCAFÉ grew into one of the world’s best-known coffee brands and is now sold in more than 180 countries. Under this name, the company offers different product formats, including instant coffee, coffee mixes, and capsules, and the brand holds an important place in Nestlé’s global coffee business.
