The logo of the electric vehicle manufacturer NIO consists of a graphic symbol and text. The top part of the mark is a semicircle, beneath which is an inverted V-shaped element; together, they form a distinctive emblem that visually resembles two connected arcs. Next to it is the brand name NIO, rendered in a bold sans-serif font. The logo appears in black or white depending on the medium and is featured on vehicles, charging stations, packaging, and digital products. Since its adoption in 2016, the visual design has remained consistent and highly recognizable.
NIO is a Chinese company founded in 2014 by William Li, specializing in the design, development, and production of premium electric vehicles. Beyond cars, the company builds charging infrastructure, including battery swap stations (Battery as a Service), home chargers, mobile services, and charging network apps. NIO went public in the U.S. in 2018 and has become a prominent global player in the electric vehicle market. The brand is actively expanding outside China—into Europe and the U.S.—and continues advancing autonomous driving and energy services.
