The OBI network logo consists of the name rendered in bold serif letters, colored in orange with a thin black outline. The name OBI derives from the French word hobby and was chosen for being short, memorable, and internationally appealing. The logo has been in use since the first store opened and has not undergone significant changes, ensuring strong brand recognition and visual consistency. It is displayed on store facades, packaging, advertising materials, and digital platforms.
OBI is an international chain of home improvement hypermarkets, founded in Germany in 1970. The company started with a single store in Hamburg and later became part of the Tengelmann Group. Today, the chain operates hundreds of stores across more than ten European countries. OBI offers a wide range of products — from tools and construction materials to furniture, lighting, and garden equipment, combining accessibility with focus on homeowners and DIY enthusiasts.
